Niki Pommer is an austrian based Photographer, who is mainly focused on event photography. For his identity he wanted something very minimalstic and clean. So we decided on a simple and strong wordmark. To give the identity a tactile feeling the Letter »O« which is exact in the middle of the wordmark is punched out to symbolize the lens of a camera. It's a little detail which let stand out the very minimalistic stationery from the rest.